Download your copy of the BRP 2017 POS/Customer Engagement Survey
The proliferation of mobile devices is driving the rapid shift to unified commerce with 89% of retailers planning to offer mobile solutions to associates within 3 years. According to BRP 2017 POS/Customer Engagement Survey 52% of retailers are focused on integrating their channels to ensure the necessary holistic brand experience customers expect – unified commerce.
Unified commerce goes beyond omni-channel, putting the customer experience first, breaking down the walls between internal channel silos and leveraging a common commerce platform. Retailers are moving in this direction with 71% planning to have a unified commerce platform within three years.
BRP 2017 POS/Customer Engagement Survey of top North American retailers offers insights into retailers’ current priorities and initiatives as the digital and physical worlds converge to facilitate a seamless experience across channels.
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Critical to unified commerce are the four key pillars that define the required customer experience: