Overview : Rainbow USA Inc. is one of the fastest growing junior, kids, plus and petite specialty apparel chains. Headquartered in Brooklyn, NY and founded in 1980, Rainbow is a leader to its 14-29 year old customer. With over 900 stores in 38 states including Puerto Rico and District of Columbia, and operating under various trade names, such as Rainbow Shops, Kidspot, 5-7-9, Ups N Downs, Foxmoor, Caren Charles, Plymouth, One Price and Best Prices, Rainbow USA, Inc. believes its customers appreciate and purchase fashion apparel, but are value conscious and look to Rainbow to provide low cost runway substitutes for their fashion needs. 5-7-9 is a division of 220+ stores providing fashion forward trends to the “teen” customer in malls across the country. It's shoe business has a very loyal following and is thriving since the young, trendy, walk-in, repeat customer enjoys it's fashion forward, reasonably priced footwear. Rainbow maintains its status and loyalty amongst its customer base and has a strong repeat customer client. Rainbow USA Inc. have been very successful in market niches and are enjoy growing sales and profit, above the market average, adding 40 new stores per year on average.
  

Sector : Specialty Apparel

Fast Facts :

• Rainbow Apparel Inc., is a national retail chain that specializes in moderately priced ladies and childrens specialty apparel
   
• The Rainbow family includes Rainbow, Foxmoor, KidSpot and Ups 'n' Downs
   
• Over 700 stores nationwide including Puerto Rico

Technology : IBM's SurePOS 300 platform, running BeanStore™ (POS, Backoffice, Layaway, Inventory), Lotus Notes as well as browser based to head office applications