Three Desirable Technologies
Steve Powell, Sales Director, EMEA at PCMS explains three ways consumers wish their shopping experience could improve:
1. Digital loyalty schemes: personalised, location-based incentives to be activated via mobile.
2. Self-checkouts and mobile point of sale: transform the traditional checkout to cut lines.
3. Self-scan shopping apps: BYOD and incorporating mobile devices by building a shopping list is essential.
Trends show consumers want to embrace mobile solutions as they become more familiar with this type of technology. Whether at home, or in-store, retailers must remember to keep the customer journey consistent across channels.